B Hotels & Resorts Launches Flagship Property

*Client-Related

New South Florida-Based Hotel Brand Launches,

Announcing Plans for Fort Lauderdale Flagship Property

First B Hotels & Resorts™ Property Set to Open in December 2010;

B Ocean™ Fort Lauderdale Now Available for Online Bookings

Fort Lauderdale, FL – October 13, 2010 – Signaling a positive shift in the economy and indicating growth opportunities on the horizon for the South Florida hospitality industry, the new B Hotels & Resorts™ recently made its debut, announcing a flagship Fort Lauderdale property.  The brand, headquartered in South Florida, will primarily be in major urban and resort destinations in the United States and Caribbean.  With its flagship B Ocean™ Fort Lauderdale set to open this December , B Hotels & Resorts™ will ultimately be found in global destinations.  Travelers can be one of the first to book at B Ocean™ Fort Lauderdale by visiting www.BOCEANFORTLAUDERDALE.com.

B Hotels & Resorts™ is led by CEO & President Ayelet Weinstein, Corporate Vice President and Brand Marketing executive Christopher Tompkins and an Advisory Council of experts from various segments of the travel industry.  A successful real estate developer with experience in a wide array of business disciplines, Weinstein has specialized in the acquisition, finance, development, operation and marketing of residential, hospitality and mixed-use assets.  Tompkins, an innovative marketing professional with experience in virtually every segment of the travel, hospitality and entertainment industries, has worked on the corporate and property levels for Carlson, Hilton, Hard Rock, Starwood and others. 

“B is a fresh, innovative and unpretentious class of hotels in the upper-upscale category that welcome today’s travelers by igniting a genuine emotional connection to the brand,” said Tompkins.  “In creating B, we have established a new genre in hospitality…one we like to call Self-Expression.” 

Consistent across all B Hotels & Resorts™ will be several B Signatures, including:

· B Ambiance – Sound, lighting and scent speak to the subliminal mind and have definitive mood-altering effects on how guests interact with a hotel brand. 

· B Social™ – As a brand focused on people, communal seating, tables and gathering spaces are standard in B Hotels & Resorts™ dining establishments and public spaces.

· B in Touch™ – Complimentary Internet access throughout all B Hotels & Resorts™ public spaces and guestrooms allow business colleagues, friends and family the power to always B in Touch™.

· B Nourished™ – Food and beverage offerings include a signature restaurant, bar, in-room dining, pool/patio dining, banquets, catering and the B’Stro™, with a variety of fresh and organic menu selections. 

· B Active™ – As part of the Well B-ing Program, each hotel will offer a fitness center where guests can exercise and/or re-energize.

· B Indulged™ – Each B hotel will feature a B Indulged™ limited-service Spa Suite or full-service B Indulged™ Spa. 

· B Adventurous™ – Applying the cruise industry’s model, this key element has been designed and developed specifically for leisure travelers who want to explore and discover all that each destination has to offer.

· B Green™ – B Hotels & Resorts™ encourages and supports green initiatives and sustainable alternatives during the renovation process and long-term operations.

The flagship property of B Hotels & Resorts™, B Ocean™ Fort Lauderdale is located on the famed Fort Lauderdale Beach, setting the tone for a spectacular experience sure to attract travelers from all over the world.  Conveniently located on Sunrise Boulevard and A1A, B Ocean™ is minutes from the Las Olas art/entertainment district, Port Everglades and the Fort Lauderdale/Hollywood International Airport. 

B Ocean™ features a variety of unique accommodations including two Master Suites, 22 B Enhanced Junior Suites, 54 Stunning and Stunning Curve Rooms – boasting panoramic floor to ceiling windows – and 162 Chic, Captivating and Captivating Curve Rooms.  Each room and suite features The Blissful Bed™ – a signature bedding package from B Hotels & Resorts™, designer white leather-front furnishings, a 37” or 42” HD LCD television, signature branded retail items including B Bags, and more. 

The hotel will feature all of the brand’s B Signatures, with a B Active™ Fitness Center, B Indulged™ Spa Suite and  B Adventurous™ program.  The B’Stro™ at B Ocean™ will serve as the ideal spot for guests and locals alike, with a “grab-n-go” morning option for coffee and fresh pastries, gourmet chopped salads at lunch and evolving into a wine and tapas bar in the evening.  The hotel’s opening will also mark the debut of SAIA – its signature sushi restaurant, Cool – a lobby lounge and Quench – a patio bar with an infinity pool and stage for live entertainment.

Ideal for corporate meetings, weddings and other events, the penthouse floor of B Ocean™ – B on Top™ - features 8,000 square feet of flexible meeting space including the Infinity Ballroom, Horizons Junior Ballroom (which divides into three breakout rooms) and Impressions (a flexible pre-function meeting area).  An innovative twist is B Express, an express elevator for groups from the ground floor.

“B Ocean™ Fort Lauderdale is symbolic of our brand, representing a fresh new hotel concept,” said Tompkins.  “We are excited to welcome travelers and locals from all walks of life at B Ocean™.  We truly believe we will offer an unrivaled personal experience for each individual who comes through the door.”

To visit B Ocean™ Fort Lauderdale, log onto www.BOCEANFORTLAUDERDALE.COM or call 888-66-BHOTEL.  Starting rates – based on dates, room category and availability – range from $129 to $499 per night.  The hotel will open in December with a grand opening celebration in early 2011.

Editor’s Note:  Photography is available upon request.

Media Contacts: Samantha Jacobs or Zlata Faerman, M. Silver Associates

954-765-3636; samantha@msilver-pr.com or zlata@msilver-pr.com