June 25, 2009

A rose by any other name...(ahem) Megan Fox

**Work Alert**

Everyone's seen that iconic photo of Megan Fox and her would-be teenage suitor ... it's the photo seen around the globe. Well, Kodak (a Ketchum client), is offering five large to anyone who can locate the boy so that he can give Megan his rose.

It's a beautiful story of love, devotion, roses ... and Kodak moments. So kid, if your'e out there, come forward so I can collect five grand!

Kodak Offers Reward to Help Connect Actress Megan Fox and "Boy with Yellow Rose"

Company offers $5,000 to the person that can help make this connection happen

Kodak would also provide new rose and travel expenses for boy and his family

Rochester, NY, June 23, 2009 — Perhaps in one of the greatest “missed connections” in social interaction, a courteous young boy with a delicate rose missed his moment with destiny on June 16, 2009, when
his attempt to give a yellow rose to actress Megan Fox at a movie premiere in London, England missed its mark.

Although this thoughtful gesture fell victim to “the wrong place at the wrong time”, Eastman Kodak Company (NYSE: EK) believes that fate has other plans for this idealistic young lad.

In an attempt to foster a new relationship with two amazing people, Kodak urges the “Rose Boy” to come forward and identify himself so that the company canhelp arrange a real roseexchange. To help accelerate his prompt identification, Kodak will offer $5,000 to the first person who can provide verifiable information that enables Kodak to make this connection happen. Kodak will also cover travel costs for the young man and his family to help allow destiny to take its course, and provide cameras for him to capture the moment.

“It’s amazing how just a photograph can connect and change the lives of two complete strangers,” said Leslie Dance, Vice President of Kodak's Worldwide Brand Marketing & Communications. “If this photo is any indication, this boy was really hoping to meet Megan Fox and give her that rose, and we'd love to help make his fantastical wish come true.”

Please send us an email at
yellowroseboy@gmail.com if you have any information or can help turn the rose boy’s dreams into reality.


You know you've had a succesful PR hijack when Perez Hilton calls it "genius" and the "greatest damn marketing scheme we've ever heard of!" and the NY Post's Page 6 column does it a day later. Well done, Kodak!

c/o Nick Ragone dot com