PepsiCo plans to spend at least $3 million to give away at least 10 million cans of Sierra Mist Natural this Saturday at 2,800 Wal-Mart supercenters nationwide.
Last month, the company announced it was remaking the drink by using sugar instead of high fructose corn syrup and getting rid of preservatives. It added “Natural” to the name to cater to shoppers’ desire to avoid artificial ingredients and launched a major marketing campaign.
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