October 18, 2011

TV TimeZ

ABC: Last Man Standing, Man Up!, Dancing with the Stars, Body of Proof
CBS: NCIS, NCIS: LA, Unforgettable
CW: 90210, Ringer
FOX: The X Factor
NBC: The Biggest Loser, Parenthood

Fast food company McDonald's is getting into the TV business by launching an in-store digital TV network, The McDonald's Channel in twenty locations around the country featuring local news, sports, movie and TV show previews, entertainment segments and human interest stories.  Content partners for The McDonald's Channel include Mark Burnett's digital production company Vimby as well as BBC America and KABC-TV Eyewitness News among others.  The new digital network will include customized programming aiming at specific communities which will roll out over the coming months.  ChannelPort Communications, involved with the channel launch and content strategy, says The McDonald's Channel may reach 18 million to 20 million people every month.  Since December 2008, The McDonald's Channel has been tested in a store in California and one in Las Vegas.