June 20, 2013

Toyota's 'Meals Per Hour' Teams Up with Creators of CATFISH

Watch a video, donate a meal!

Supermarche - the filmmakers behind Catfish, Paranormal Activity 4, and other gems - released a new short documentary. Meals Per Hour is currently holding down the #1 spot on Reddit's Film site...and with good reason.

The short documentary tells the story of the collaboration between Toyota and Food Bank for New York City, who joined forces with a common goal: serve meals to more New Yorkers who were impacted by Hurricane Sandy. This program, dubbed Meals Per Hour, leveraged the Toyota Production System Support Center (TSSC), which shares Toyota know-how with nonprofits and other organizations to help them do more with less.

Through small, but powerful changes, the team was able to increase the number of emergency meal boxes distributed from 25 per hour to a whopping 450 per hour! In addition to literally producing more meals per hour, this project also inspires a greater call to action: What small changes can we make in our own lives that would better ourselves, our community, and our world? And THAT, dear readers, is what makes a brand, a BRAND.

But wait! For every video Supermarche's documentary receives, Toyota will donate one meal to Food Bank For New York City, up to 125,000 meals by July 19, 2013.  Here it is -- DO YOUR PART, GUYZ! https://www.youtube.com/watch?feature=player_embedded&v=EedMmMedj3M